Skip to main content
Skip to main content

UGC for Fashion
& Apparel brands

India's top UGC agency for fashion and apparel. We create authentic try-on hauls, styling videos, and outfit-of-the-day content that drives clicks and purchases for clothing brands.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
+350%
Engagement
3.0M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
6.2% Conversion
UGC creator portrait, Fashion brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Try-on content that turns scrollers into shoppers.

Real people styling your pieces in real life, the kind of fashion content that drives immediate add-to-cart behavior.

Why Choose Us

Built for fashion brands who want real-body representation

We produce authentic try-on and styling content across body types and styles that builds confidence and drives purchases for fashion brands.

Get UGC Now

UGC that makes your clothes sell themselves

Authentic try-on hauls and OOTD content that shows how your pieces look on real people, not just models.

3.5x
Avg. engagement
91%
Growth rate
2.8M
Monthly reach

Fashion content that reduces returns

Real people showing fit, fabric, and styling options, content that helps shoppers buy with confidence.

93%
Watch rate
5.0x
Share rate
170+
Viral videos

Where street style meets
authentic UGC

A showcase of our best fashion and apparel UGC, try-ons, hauls, and styling inspiration.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
trend-setting fashion UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.

2

Script & Creator Match

Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.

3

Content Production

We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Amelia Paul
Amelia Paul
Lifestyle
★★★★★
Kajal Karmakar
Kajal Karmakar
Beauty
★★★★★
Raaginii Agarwal
Raaginii Agarwal
Fashion
★★★★★
Debarati Ghosh
Debarati Ghosh
Lifestyle
★★★★★
Nikita
Nikita
Skincare
★★★★★
Nikita Surolia
Nikita Surolia
Fashion
★★★★★
Sharmishtha Samanta
Sharmishtha Samanta
Food
★★★★★
Rittika
Rittika
Travel
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

Frequently Asked Questions
About Fashion & Apparel UGC

Common questions from fashion brands about our UGC video production services.

What types of UGC work best for fashion brands?
Try-on hauls, outfit-of-the-day videos, styling tutorials, fit checks, and seasonal lookbook content. These let shoppers see how clothes look on real bodies, building confidence to purchase.
How does UGC help reduce fashion return rates?
When customers see real people wearing your clothes in UGC, they get a better sense of fit, fabric, and styling. Fashion brands using UGC report 20-30% lower return rates compared to studio-only imagery.
Can you create UGC for different body types and sizes?
Yes, we specifically match creators across diverse body types, sizes, and heights. This inclusive approach helps more customers see themselves in your brand and reduces size-related purchase anxiety.
How do you keep fashion UGC on-trend?
Our creative team stays updated on fashion trends, seasonal styles, and platform aesthetics. We brief creators on current styling trends to ensure content feels fresh and relevant.
What platforms drive the best results for fashion UGC?
Instagram Reels and Meta ads deliver the highest ROAS for fashion. Pinterest and YouTube Shorts are also strong for lookbook and styling content that drives discovery and purchase intent.
How quickly can you produce fashion UGC for a new collection?
We can produce 10-20 videos within about 2 weeks of production once we receive your product samples. For seasonal launches, we recommend starting production 3-4 weeks before the campaign goes live.

Calculate Your Fashion UGC ROI

See how much revenue UGC can generate for your fashion brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your fashion brand's next viral haul is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.