UGC Video Production Services in India
End-to-end UGC video production for brands across industries. From concept to final delivery, we handle everything.
Complete UGC Solutions for
Brands Spending ₹3L+/Month on Ads
From concept to final video, we handle every aspect of your UGC content production.
UGC Video Production
Authentic UGC videos produced for all platforms and ready to use.
- Scroll-stopping reels & shorts
- Product unboxing videos
- Testimonial & review content
UGC Photo Content
High-quality lifestyle photos that feel authentic and relatable to your audience.
- Product lifestyle shots
- Before & after images
- Social media carousels
Content Strategy & Concepts
We plan the creative direction, hooks, and storylines for every UGC video we produce.
- Concept ideation & moodboards
- Hook-first content planning
- Platform-specific content angles
Campaign Management
We manage the entire UGC production pipeline from brief to delivery for your brand.
- End-to-end project management
- Brand onboarding & briefing
- Dedicated account management
Script Writing & Briefing
Compelling scripts and detailed creative briefs that make your UGC videos stand out.
- Hook-first script structure
- Platform-specific guidelines
- Revision cycles included
Video Editing & Post-Production
Professional editing to turn raw footage into polished, ready-to-use UGC videos.
- Captions, cuts & transitions
- 9:16 vertical format + raw footage access
- Branded intros & hooks
How We Deliver
High-Converting UGC
How the 20–25 days to your first batch break down. The step-by-step detail follows further down.
Brand Brief & Strategy
We start with an in-depth discovery call to understand your brand, target audience, and content goals. Our strategists create a custom UGC brief tailored to your brand's voice and market positioning.
Script & Storyboard
Our team writes scripts and storyboards tailored to your product, niche, and target audience. Every concept is designed to hook viewers and drive conversions on Indian social platforms.
Content Production
We shoot authentic UGC videos, unboxings, testimonials, tutorials, before-after videos, and lifestyle integrations. On Starter and Growth, creators film on iPhone in a real home we book, with our own director and DOP running the shoot; Scale shoots are DSLR, cinematic and actor-led. Either way, our in-house team directs the shoot and checks it against your brand guidelines.
Deliver & Revise
You receive ready-to-use UGC video assets in all formats, plus raw masters, with full commercial usage rights. Need tweaks? We offer revision cycles to make sure every video is exactly what your brand needs.
How a project actually runs
Most agency process diagrams are decoration. This is the sequence we actually bill against, in the order it happens.
7-minute walkthrough of the full process, from the first call to finished ads.
1 · Brief and concept lock
We start from the creative that is already running and what it fails to do — not from a blank page. Out of that we write six master concepts. You approve concepts before anything is cast, because a concept change after casting costs a reshoot and a script change does not.
2 · Casting, with the creator named before the shoot
Each master is assigned to a specific creator, and that pairing is confirmed in writing with a project schedule that names the creator, the brand, the deliverable count and the shoot date. You see who is shooting your product before they shoot it. A single project routinely runs as several parallel shoots with different creators — that is how six concepts get produced in the same window rather than in sequence.
3 · Shoot and first cut
On Starter and Growth, creators shoot on iPhone in a real home we book (usually an Airbnb), because that at-home look is the format the placement rewards, and our own director and DOP run the shoot; Scale shoots are DSLR and actor-led. We direct framing, pacing and the specific beat the hook depends on. You review first cuts per master, not one bulk delivery at the end.
4 · Three hooks per master
Every approved master is cut into three hook variants. Every plan includes six masters, each with its three hook cuts. This is the part that matters for performance: the algorithm needs several openings against the same body to find the one your audience stops for, and testing three hooks is cheaper than producing three videos.
5 · Platform-ready handover
Exports are delivered sized and specified for where they will run — Meta, YouTube, Amazon and Flipkart listings each have their own player and their own rules. You get the raw masters as well as the cut variants, so the footage remains usable after the campaign.
Who is The UGC Agency for, and who is it not for?
We work best with brands spending ₹3 lakh or more a month on Meta and YouTube, whose results depend on a steady flow of new, tested creative. Every plan ships 6 master videos a month. Extra masters start at ₹12,000 each, the Starter plan (₹72,000) doubles as a 30-day pilot, and volume or enterprise terms (annual commitments, several brands under one parent) are scoped on a call. See how we work for the testing loop and a sample report.
We are not the right fit if you need one-off videos at the lowest per-unit price, reach from a creator's own followers, or content with no testing plan behind it. A creator marketplace will suit those needs better.
What you pay, and when
Billing is milestone-based across three stages. Nothing is due in full up front.
| Stage | Trigger | Share |
|---|---|---|
| Advance | On acceptance of the quotation | 10% |
| Production | Before the first shoot commences | 50% |
| Handover | On final delivery of all exports | 40% |
Projects are invoiced in Indian rupees with GST applied separately. Where a brand needs the spend split across financial periods, a project can be raised as linked part-invoices against the same schedule rather than one lump sum.
UGC Formats We Produce
Platform-optimized content that performs across Instagram, YouTube, Facebook.
Instagram Reels
Vertical short-form UGC optimized for Instagram and Facebook Reels.
YouTube Shorts
Engaging short-form content for YouTube's fastest-growing format.
Product Unboxings
First-impression videos that showcase packaging and initial reactions.
Testimonials
Authentic customer reviews and success stories that build trust.
How-to / Tutorials
Educational content that demonstrates product usage and benefits.
Before & After
Transformation content that visually proves product effectiveness.
Real UGC ads we’ve produced for Indian brands
Three samples from our D2C client portfolio. See full portfolio →
A few of our 500+ creators
Vetted Indian creators, matched to your brand and buyer.
Brands We Work With
High-performing UGC across diverse brand categories.
Beauty & Skincare
Morning routines, skincare hauls, before-after transformations
Food & Beverages
Recipe integrations, taste tests, unboxings, cooking vlogs
Fitness & Wellness
Workout routines, supplement reviews, transformation stories
Home & Lifestyle
Room makeovers, product setups, home organization content
Tech & Apps
App walkthroughs, feature demos, user experience reviews
Fashion
Try-on hauls, styling tips, outfit inspiration reels
UGC vs. Studio Content
See why brands are choosing authentic UGC videos over traditional studio shoots.
Services FAQ
What types of UGC videos do you produce?
We produce ad creatives, product demos, testimonials, unboxings, lifestyle reels, how-tos, before/after content, and influencer-style videos. All formats are optimized for Meta, Google, YouTube Shorts, and Amazon.
How fast can you turn around a UGC project?
The first set takes 20–25 days from brief approval, then 15 days for every set after that.
Do you offer video editing only?
Yes, if you have raw UGC footage and need editing, hooks, captions, and platform-native packaging, we offer edit-only engagements, quoted to scope.
What ad platforms do your videos work on?
All major platforms: Meta (Facebook, Instagram), Google (YouTube, Display), Amazon Sponsored Brands, Flipkart, LinkedIn, and Snapchat. We deliver multi-format exports tailored to each, with raw masters included.
Ready to get authentic UGC videos for your brand?
Let us produce scroll-stopping UGC videos that convert for your brand.