UGC video pricing
built for growth
UGC video production in India starts at ₹72,000 for 18 videos (Starter), with Growth at ₹1.2L and Scale at ₹2.4L. Pricing is fixed and transparent with no per-video surprises, and GST is added per Indian tax rules. Final cost depends on creator tier, video volume and production level.
Choose the plan that fits your goals. Scale up anytime as your audience grows.
Starter
Perfect for brands testing UGC for the first time.
- 6 UGC videos × 3 hooks = 18 videos
- 2 creators per set of 6 videos
- Shot on iPhone (authentic, native UGC)
- Audience & brand research
- Script included
- 9:16 vertical format
- Full commercial usage rights
Growth
For brands scaling UGC production across multiple campaigns.
- 6 UGC videos × 3 hooks = 18 videos
- 2 premium creators per set of 6 videos
- Shot on latest iPhone Pro Max
- Deep audience research & trend analysis
- Competitor analysis (top 3 brands)
- Hook research from top-performing UGC
- Script + creative brief included
- Raw footage access
- 9:16 vertical format
- Full commercial usage rights
Scale
Full-service UGC video production for brands going all-in.
- 6 UGC videos × 3 hooks = 18 videos
- 2 creators per set of 6 videos
- Shot on DSLR (premium, cinematic, actor-led)
- Deep audience research & market intelligence
- Detailed competitor analysis (top 5 brands)
- Trending audio + hook research
- Script + brand voice guide + creative brief
- Raw footage access
- 9:16 vertical format
- Full commercial usage rights
All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.
What's included in
each plan
What the price actually buys
Every plan is priced per master concept, not per finished file. Understanding that distinction is the difference between comparing quotes properly and comparing them badly.
The per-video maths
A master is a fully produced concept: scripted, cast, shot and edited. Each master is then cut into three hook variants — same body, three different openings. Six masters becomes eighteen deliverable videos.
So on the Starter plan at ₹72,000 you are buying six masters at ₹12,000 each. Divided across the eighteen files you actually receive, that is ₹4,000 per video. When a cheaper quote says ₹3,000 a video, ask whether that is three separately produced concepts or one concept delivered three times — the second is far more common and performs far worse, because hook variety is what the auction rewards.
Rates rise with production complexity rather than with volume. A straightforward routine or unboxing sits at the lower end; multi-location shoots, on-camera demonstration of a technical product, or specialist casting sit higher.
Included in every plan
- Concept development and scripting
- Creator sourcing, casting and briefing
- Creator fees and usage rights for paid social
- Shoot direction and full edit
- Three hook variants per master
- Platform-specific exports for Meta, YouTube, Amazon and Flipkart
- Raw masters handed over alongside the cuts
- One round of revisions per master
Quoted separately
- Paid media spend — we produce the creative, you own the ad account
- Product samples and courier to creators
- Studio hire or location fees where a brief needs them
- Paid talent or licensed music beyond standard usage
- Usage rights extended to TV, OOH or perpetual buyout
- Concept changes after casting has been confirmed
- Regional language variants beyond the agreed masters
All figures exclude GST, which is charged at the applicable rate on top. Payment runs across three milestones — 10% on acceptance, 50% before the shoot, 40% on handover — so the full amount is never due up front. See how a project runs.
Frequently Asked
Questions
Estimate Your UGC ROI
Use our free calculator to see how much revenue UGC can generate for your brand based on your ad spend, current ROAS, and industry.
Not sure which plan is right for you?
Book a free consultation and we'll recommend the best plan for your brand's needs.