Frequently Asked Questions
Everything you need to know about UGC, our services, pricing, and more.
What is UGC and how does it work?
UGC is authentic content created by real people/creators for brands. Unlike studio ads, UGC feels natural and relatable, driving higher engagement and conversions. We handle everything from creator selection to final delivery.
Who is The UGC Agency for?
We work with brands across all industries — e-commerce, FMCG, SaaS, fintech, healthcare, beauty, fashion, food & beverage, and more. Whether you're a startup or enterprise, we create UGC that converts.
How is UGC different from influencer marketing?
With UGC, you own the content and use it in your paid ads. Influencer marketing uses the creator's audience for organic reach. UGC gives you full commercial rights and unlimited ad usage.
What types of UGC videos do you create?
Ad creatives, product demos, testimonials, unboxing videos, how-to tutorials, before/after content, lifestyle integrations, and more — all optimized for Meta, Google, and social platforms.
Do you work with brands outside India?
Currently we primarily serve Indian brands, but we're expanding. Contact us to discuss your requirements.
How much does UGC cost?
Our plans start at ₹25,000 for 5 videos (15 total with hooks). Growth plan is ₹50,000 for 10 videos, and Scale plan is ₹1,00,000 for 20 videos. Each video comes with 3 hook variations.
Are there any hidden fees?
No hidden fees. The plan price includes scripts, production, editing, and full commercial usage rights. Product shipping to creators is the only additional cost.
Can I get a custom plan?
Yes! Contact us for custom packages tailored to your specific needs, volume requirements, or ongoing retainer arrangements.
What payment methods do you accept?
We accept UPI, bank transfer (NEFT/RTGS), and international payments. 50% advance is required to start production.
Do you offer refunds?
We offer revisions to ensure satisfaction. If you're unhappy after revisions, we'll work with you to find a solution. See our terms for full refund policy.
How does the process work?
Four simple steps: 1) Brand brief & strategy, 2) Script & storyboard, 3) Content production with matched creators, 4) Delivery with full usage rights. We handle everything.
How long does production take?
Typical turnaround is 2-3 weeks from brief approval to final delivery. Rush delivery is available on Growth and Scale plans.
How many revisions do I get?
Starter: 1 revision/video. Growth: 2 revisions/video. Scale: unlimited revisions. Additional revisions can be purchased separately.
Do I need to ship products to creators?
Yes, you'll ship products directly to assigned creators. We provide shipping addresses and coordinate logistics. This ensures authentic, hands-on content.
How do you match creators to my brand?
We consider your target audience, brand voice, industry, and campaign goals. Starter plans get agency-assigned creators. Growth and Scale plans let you choose from our creator catalogue.
Do I own the content?
Yes, all plans include full commercial usage rights. You can use the content across all your marketing channels — paid ads, social media, website, email — with no time limits.
Can I use UGC content on all platforms?
Absolutely. You get full rights to use content on Meta (Instagram/Facebook), Google Ads, YouTube, your website, email campaigns, and any other marketing channel.
What about creator exclusivity?
Standard plans don't include exclusivity. For exclusive creator arrangements (where the creator won't work with competitors), contact us for custom pricing.
Can I edit or modify the delivered content?
Yes, you have full rights to edit, crop, add text overlays, combine clips, or modify the content in any way for your marketing needs.
Do you handle content whitelisting?
We can facilitate creator whitelisting (running ads from the creator's social account) on Growth and Scale plans. This typically improves ad performance.
How do I join as a UGC creator?
Visit our Creators page and fill out the application form with your details, Instagram handle, and sample reel. We review applications within 5 business days.
Do I need a large following to be a UGC creator?
No! UGC is about content quality, not follower count. We look for authentic delivery, good lighting/audio, and the ability to follow brand briefs.
How much do UGC creators earn?
Earnings vary by experience and project scope. Beginners can earn ₹3,000-5,000 per video, experienced creators ₹10,000-25,000+. Consistent creators can earn ₹50,000-1,50,000+ monthly.
What equipment do I need?
A smartphone with a good camera (iPhone 12+ or Samsung S21+), natural lighting or a ring light, and a clip-on microphone. Total setup cost under ₹5,000.
How do I get paid?
Payments are processed via bank transfer (NEFT) within 7 days of content approval. We provide clear payment timelines for every project.