Privacy Policy

1. Introduction

We at The UGC Agency, a unit of Zusta Autonetic Private Limited ("we," "us," or "our"), respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theugcagency.com or engage with our UGC video production services.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use our website or services.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, company/brand name, website, budget range, and any notes you voluntarily provide when submitting our consultation, careers, or creator forms. This information is stored on our servers and used to contact you and deliver our services.
• Website Analytics & Advertising Data: We collect usage data such as pages visited, time spent on site, scroll depth, button clicks, browser and device type, referring URL, IP address, and approximate geographic location. We also use this data, together with a hashed (one-way encrypted) version of contact details you submit, to measure and optimize our advertising campaigns.
• Communication Data: Any information you provide when contacting us via email, WhatsApp, or other communication channels.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and consultation requests in a timely manner.
• To provide, operate, and maintain our UGC video production services.
• To improve and optimize our website experience based on user behavior and analytics.
• To send you updates, marketing communications, and promotional materials — only with your explicit consent. You can opt out at any time.
• To comply with legal obligations and enforce our terms of service.

4. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

• Email & messaging providers: Form submissions trigger notification and confirmation messages sent through our email service provider and WhatsApp messaging provider, which act as data processors on our behalf.
• Analytics & advertising platforms: We use Google Analytics 4, Microsoft Clarity, and the Meta (Facebook) Pixel and Conversions API to understand website usage and to measure and optimize our advertising. When you submit a form, a hashed (one-way encrypted, non-reversible) version of your email, phone, and name may be shared with Meta to attribute conversions. These platforms may set cookies and receive your IP address and browsing activity.
• Legal Requirements: We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies. We operate from India and are subject to the Digital Personal Data Protection Act, 2023. By continuing to use this website, you consent to our use of the cookies and tracking technologies described below; you can withdraw that consent at any time using your browser settings or the ad-preference controls linked at the end of this section. The categories we use include:

• Essential Cookies: Necessary for the website to function properly (e.g., security/CSRF protection) and cannot be disabled.
• Analytics Cookies: Google Analytics 4 and Microsoft Clarity help us understand how visitors interact with our website, including session recordings and heatmaps for behavioral analysis.
• Advertising & Marketing Cookies: The Meta (Facebook) Pixel sets cookies (such as _fbp and _fbc) used to measure ad performance, build audiences, and show you relevant ads on Meta platforms. Google Analytics is also configured for advertising and audience features.

You can manage or block cookies through your browser settings, and you can control ad personalization in your Meta ad preferences and Google ad settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it. Our website uses SSL (Secure Sockets Layer) encryption to ensure that data transmitted between your browser and our servers remains secure.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but are committed to continuously improving our safeguards.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy — including responding to your enquiry, providing our services, and meeting our legal, tax, accounting, and reporting obligations. When personal data is no longer required, we delete or anonymise it. Aggregated, hashed, or de-identified data used for analytics and advertising measurement may be retained for longer, as it no longer identifies you.

8. Your Rights

You have the following rights regarding your personal information:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can request that we correct any inaccurate or incomplete personal information.
• Deletion: You can request that we delete your personal data, subject to any legal obligations requiring us to retain it.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe.

9. Third-Party Links

Our website may contain links to third-party websites, services, or platforms that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of every site you visit.

10. Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and over, and are not directed at children. In line with the Digital Personal Data Protection Act, 2023 — under which a “child” is any individual below the age of 18 — we do not knowingly collect personal data from children without verifiable consent from a parent or lawful guardian. If we become aware that we have inadvertently collected personal data from a child, we will delete that information promptly. If you believe a child has provided us with personal data, please contact us at [email protected].

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

• Legal entity: The UGC Agency, a unit of Zusta Autonetic Private Limited
• Registered office: 2/164A VC, Naktala, Kolkata, West Bengal 700047, India
• Grievance Officer: For any privacy concern, data-protection complaint, or request to exercise your rights under the DPDP Act, 2023, write to [email protected] with the subject line “Grievance Officer”. We will acknowledge and address your request within a reasonable timeframe.
• Email: [email protected]
• Website: theugcagency.com

We will do our best to address your inquiry promptly and transparently.