UGC production for brands spending ₹10 lakh+ a month on ads
The UGC Agency produces UGC video ads at volume for funded D2C and consumer brands. Every plan delivers 6 master videos a month with 3 hook variations each, extra masters start at ₹12,000, and annual or multi-brand terms are scoped on a call. Billing is milestone-based and GST-invoiced, and every creator is named in writing before the shoot.
Request a proposal → See plan pricingWho is enterprise UGC production for, and who is it not for?
It is for D2C and consumer brands spending ₹10 lakh or more a month on paid social, whose results depend on a steady supply of new, tested creative. We work with brands from ₹3 lakh a month, but above ₹10 lakh, volume, governance and paperwork start to matter as much as price. It is not for one-off videos bought on the lowest unit price, or for buying a creator's audience.
A good fit
- Funded D2C and consumer brands spending ₹10 lakh to ₹50 lakh+ a month on Meta and YouTube
- Performance teams that test hooks every week and need 18 new cuts a month per plan to feed the account
- Parent companies with several brands that want one production partner and one set of terms
- Finance and procurement teams that need GST invoices, milestone billing and TDS handled cleanly
Not a good fit
- One-off videos bought on the lowest per-unit price
- Reach from a creator's own followers (that is influencer marketing)
- Content with no testing plan behind it
- Brands spending under ₹3 lakh a month on paid social, where a marketplace per-video option is usually more cost-efficient
How can a large brand work with The UGC Agency?
There are three engagement models. A fixed-scope pilot sprint tests us on one campaign and is judged on performance. A monthly embedded creative pod runs research, scripts, casting, shoots and hook cuts as a standing pipeline. Campaign bursts add extra masters for festive and sale windows on top of that pipeline. You can start with the pilot and move to the pod once the numbers justify it.
Pilot sprint
Fixed scope, one campaign, judged on performance. The Starter plan (₹72,000 plus GST: 6 masters, 3 hooks each) works as a 30-day pilot.
Monthly creative pod
Research, scripting, casting, shoots and hook cuts every month on Growth or Scale. Retainer clients also get single hook-refresh variants in 5–7 days when an ad fatigues.
Campaign bursts
Festive and sale windows. Extra masters, from ₹12,000 each, layered on the monthly pipeline so a spike in spend does not run on tired creative.
How does volume work beyond six videos a month?
Every plan delivers 6 master videos a month, each cut into 3 hook variations, so 18 testable ads per plan. Above that, you add extra masters from ₹12,000 each, run several creators in parallel, or combine plans across brands under one parent company. Multi-creator, multi-brand and annual terms are scoped on a call rather than priced off a rate card.
| Plan | Per month (excl. GST) | Output | Production | Revisions per master |
|---|---|---|---|---|
| Starter | ₹72,000 | 6 masters × 3 hooks | Shot on iPhone. Works as a 30-day pilot. | 1 round |
| Growth | ₹1,20,000 | 6 masters × 3 hooks | Latest iPhone Pro Max, 2 premium creators per set, deep research and competitor analysis | 2 rounds |
| Scale | ₹2,40,000 | 6 masters × 3 hooks | DSLR, premium and actor-led, deep market research, brand voice guide, founder review of every brief | Unlimited |
| Extra masters | From ₹12,000 each | 1 master × 3 hooks | Added to any plan | — |
A master is a fully produced concept: scripted, cast, shot and edited. The three hook variations reuse the same body with three different openings, which is why they are included in the plan rather than charged as extra videos. Every plan includes full commercial usage rights. See the pricing page for the full breakdown.
How much should a brand spending ₹10 lakh or ₹40 lakh a month budget for UGC?
Our planning rule is a creative budget of roughly 8–15% of media spend. At ₹10 lakh a month, that is ₹80,000 to ₹1.5 lakh, which fits one Starter or Growth plan. At ₹40 lakh a month, it is ₹3.2 lakh to ₹6 lakh, which is more than one plan and gets scoped as a multi-creator or multi-plan engagement.
| Monthly ad spend | Creative budget at 8% | At 15% | What it typically covers |
|---|---|---|---|
| ₹10 lakh | ₹80,000 | ₹1,50,000 | Starter (₹72,000) or Growth (₹1,20,000) |
| ₹20 lakh | ₹1,60,000 | ₹3,00,000 | Growth with extra masters, or Scale (₹2,40,000) |
| ₹40 lakh | ₹3,20,000 | ₹6,00,000 | Scale plus extra masters, or plans running in parallel across creators or brands, scoped on a call |
Worked example at ₹40 lakh a month. 8% is ₹3.2 lakh and 15% is ₹6 lakh. A Scale plan (₹2,40,000) covers six DSLR masters with three hooks each. The rest of the budget can fund extra masters from ₹12,000 each, or a second plan with different creators, so the account gets more angles to test every month. Exact volume and terms are set on a call.
The ratio is a planning guide, not a rule. Use the top of the range when you are testing new angles heavily, and the bottom when you are scaling a few proven winners. Plan prices exclude GST.
Are billing and paperwork procurement-friendly?
Yes. Billing runs on three milestones (10% on accepting the quote, 50% before the first shoot, 40% on final delivery), so nothing is paid in full up front. Invoices are raised in INR with GST added at billing, projects can be split into linked part-invoices across financial periods, and client TDS deductions are handled in billing.
| Stage | Trigger | Share |
|---|---|---|
| Advance | On accepting the quote | 10% |
| Production | Before the first shoot | 50% |
| Handover | On final delivery | 40% |
GST invoices in INR
All plan prices exclude GST, which is added at billing. The contracting entity is Zusta Autonetic Private Limited, the company behind The UGC Agency.
Part-invoices across periods
Where a brand needs spend split across financial periods, a project can be raised as linked part-invoices against the same schedule rather than one lump sum.
TDS handled
Client TDS deductions are handled in billing, so the amount you pay and the tax you deduct are both accounted for against the invoice.
Usage rights
Full commercial usage rights with no time or platform limit, perpetual and worldwide under our terms, with no extra licensing fee. Raw masters of every video are handed over with the cuts.
Confidentiality
Campaign figures are shared under NDA. Some clients are under contractual confidentiality and are not named publicly.
How are quality and compliance governed at volume?
Five controls run on every project. Each master's creator is named in writing in a project schedule before the shoot. You review first cuts per master, not one bulk delivery. Scripts are reviewed against Meta ad policies, ASCI influencer guidelines and category rules. The founder personally reviews every Scale-plan brief. And dedicated account management runs the engagement day to day.
Named creator, in writing
Each master is assigned to a specific creator. The project schedule names the creator, the brand, the deliverable count and the shoot date, so you know who is shooting your product before they shoot it.
First-cut review per master
You review first cuts master by master. Revisions per master: 1 round on Starter, 2 on Growth, unlimited on Scale.
Compliance review
Scripts are checked against Meta ad policies, ASCI influencer guidelines and category rules: RBI and SEBI (fintech), FSSAI (food), AYUSH (ayurveda), RERA (real estate) and MeitY (gaming).
Founder review on Scale
Founder Krishnendu Karmakar personally reviews every Scale-plan brief.
Dedicated account management
Briefs, schedules, first-cut reviews and handovers run through dedicated account management, so your team has one place to go for every master in the engagement.
The full sequence, from brief to handover and through the four-week testing loop, is on how we work.
What results has this work produced?
On live campaigns between May and July 2026, the top-performing ad returned 10.13x purchase ROAS at a ₹178 cost per purchase, with a 7.3% click-through rate. A second active ad returned 4.7x. These are top-performing live ads, not account averages or a guaranteed outcome.
A second active ad returned 4.7x ROAS. Link CTR, a different metric measured over a different window, was 3.3%; read it on its own, not alongside the 7.3% above.
100+ brands across 17+ industries, with a network of 500+ vetted creators. Named clients include:
The Scale-O breakdown and the rest of the roster are on the case studies page. Detailed campaign figures are shared under NDA on a call.
What do procurement and marketing teams usually ask?
Can we pilot before committing to volume or an annual contract?
Yes. The Starter plan (₹72,000 plus GST) works as a 30-day pilot: 6 master videos with 3 hook variations each, judged on performance in your ad account. Annual commitments, multi-brand terms and custom volume are scoped on a call once the pilot has given you numbers to plan against.
How many UGC videos a month can you produce for one brand?
Every plan delivers 6 master videos a month, each with 3 hook variations, so 18 testable cuts per plan. Extra masters start at ₹12,000 each, and a project routinely runs as several parallel shoots with different creators. Volumes beyond that, and plans covering several brands under one parent company, are scoped on a call.
How does billing work for a large UGC engagement?
Billing is milestone-based: 10% on accepting the quote, 50% before the first shoot and 40% on final delivery. Invoices are raised in INR with GST added at billing. Where spend needs splitting across financial periods, a project can be raised as linked part-invoices, and client TDS deductions are handled in billing.
What usage rights do we get on the videos?
Every plan includes full commercial usage rights with no time or platform limit, so the videos can run on your website, social channels, paid campaigns, marketplace listings, TV or outdoor without extra licensing fees. Raw masters of every video are handed over alongside the cuts.
How long does production take at volume?
Production takes 3–4 weeks from brief approval, and urgent timelines are handled case by case. For retainer clients, single hook-refresh variants for fatigued ads are turned around in 5–7 days, so winning ads keep running while the next batch of masters is in production.
How do you keep creative compliant in regulated categories?
Scripts are reviewed against Meta ad policies, ASCI influencer guidelines and category rules: RBI and SEBI for fintech, FSSAI for food, AYUSH for ayurveda, RERA for real estate and MeitY for gaming. The creator for each master is named in writing before the shoot, and you review first cuts per master.
Ready to scope volume for your brand?
Share your monthly ad spend, the brands involved and what is running now. On a free 30-minute strategy call we will work through plan mix, volume, timeline and the milestone schedule, then send a proposal.
Request a proposal → [email protected]
Or call +91 70035 59556