UGC Ad Case Studies
Case studies, not claims. Real numbers from live Indian D2C campaigns, with the brief, the approach and the result for each one.
The short answer
Across live campaigns run between May and July 2026, the best-performing ad returned 10.13x purchase ROAS at a ₹178 cost per purchase with a 7.3% click-through rate. A second active ad returned 4.7x, and link CTR held at 3.3%, above the platform benchmark. Meta rated engagement above average on its own ranking.
Source and scope. Meta Ads Manager, Scale-O and The UGC Agency accounts, May to July 2026. These are the top-performing live ads in those accounts, not account averages or a guaranteed outcome. ROAS moves with product margin, price point, audience and offer, so read a single ad's result as what the format can reach, not as a forecast for your brand.
Case study 01 · Scale-O
Make the product the hero
Scale-O turns hard water soft with a device that clips onto your tank.
The challenge. Earlier ads looked over-produced. The creator was the hero and the product was just the backdrop, so viewers remembered the face and not the thing being sold.
Our approach. We flipped it. Product-first UGC across four proven formats — before / after, problem-solution, testimonial mashup, and installation demo — with three hooks scripted for each so every concept could be A/B tested rather than argued about.
One client went a step further and asked to run the paid assets as organic reels on their own page. When performance content does not smell like an ad, the algorithm treats it better, and so do people.
Case study 02 · Education
Trust is the whole game in education
Students and parents buy on trust, and UGC is built on relatability rather than polish — which is exactly what a high-consideration decision needs. Educart, a study-material brand, is a current education client on the roster.
The format that works here is the testimonial, modernised: student stories, problem-solution, street interviews and before / after journeys, cut native to how students actually scroll. Fresh hooks on tap solve the content shortage that large admissions budgets run into, with high volume, high trust and fast iteration, and without the influencer guesswork.
Who we have produced for
10+ brands across 7+ industries, with a network of 300+ creators.
Some clients are under contractual confidentiality and are not listed here. We can talk through that work on a call.
How the work gets made
First batch live in 15 to 25 days. Every script ships with three hooks so the creative gets tested from day one instead of after the budget is spent.
Ways to start
Pilot sprint
Fixed scope, fixed timeline, one campaign. Judged on performance.
Monthly engine
Research, scripting, production and iteration as an embedded creative pod.
Campaign bursts
Festival, launch or sale-season surges layered on top of your pipeline.
Production starts at ₹72,000 for 18 videos on the Starter package, with full commercial usage rights included. Full breakdown on the pricing page.
Case studies FAQ
Do UGC ads actually work for Indian D2C brands?
On live campaigns run between May and July 2026, the top-performing ad returned 10.13x purchase ROAS at a ₹178 cost per purchase with a 7.3% click-through rate, and a second active ad returned 4.7x. These are the best-performing ads in those accounts rather than account averages. Source: Meta Ads Manager, Scale-O and The UGC Agency accounts.
What ROAS can UGC ads achieve in India?
The top live ad reached 10.13x purchase ROAS, with 4.7x on another active ad and a 3.3% link CTR above the platform benchmark. ROAS varies substantially by product margin, price point, audience and offer, so a single ad’s result should be read as an upper bound rather than a forecast.
Which brands has The UGC Agency worked with?
Named clients include Scale-O, Educart, Maiva, Sevora, Elos Lifestyle, Try Rise, Hexa Wealth, VedaOils and Freshcon India — 10+ brands across 7+ industries, with a network of 300+ creators. Some clients are under contractual confidentiality and are not listed.
How long does it take to get UGC ads live?
The first batch goes live in 15 to 25 days. The pipeline runs research, concept, script, produce, post, and every script ships with three hooks so the creative can be A/B tested from day one.
What does UGC video production cost in India?
Production starts at ₹72,000 for 18 videos on the Starter package, with full commercial usage rights included. Engagement models are a fixed-scope pilot sprint, a monthly embedded creative pod, or campaign bursts for festival, launch and sale seasons.
Want results like these for your brand?
Tell us the goal and the target customer. We will come back with research and concepts, and the first batch can be live in 15 to 25 days.