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UGC video ads for Instagram, YouTube and Facebook that grow Indian brands

India's top UGC agency. We create authentic user-generated content that helps brands boost conversions, build trust, and scale across platforms.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

Raaginii Agarwal, UGC creator, The UGC Agency Debarati Ghosh, UGC creator, The UGC Agency Nikita, UGC creator, The UGC Agency Sharmishtha Samanta, UGC creator, The UGC Agency
+50
Trusted across
+340%
Engagement
2.8M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
6.1% Conversion
Aakanksha Chhajer, UGC creator, The UGC Agency
The UGC Agency @theugcagencydotcom
Purpose

Performance-led creatives that help brands scale faster.

We blend aesthetics with performance to help you turn views into real business outcomes.

Why Choose Us

Built for brands who want authentic UGC

We produce authentic UGC videos that build trust, drive sales, and feel real, crafted specifically for brands across every industry.

Get UGC Now

UGC that converts browsers into buyers

Our production-first approach ensures every piece of UGC is authentic, relatable, and optimized for Indian audiences.

3.2x
Avg. engagement
85%
Growth rate
2.8M
Monthly reach

Scroll-stopping content that drives action

We produce UGC videos tailored to your brand that hook Indian audiences and drive real business results.

92%
Watch rate
4.5x
Share rate
150+
Viral videos

Where authenticity meets
scroll-stopping UGC

A showcase of our best UGC work across brands and categories.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
high-converting UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We dig into your audience, competitors, and category, then build the concepts and hook angles, all shared with you to sign off before we move on.

2

Script & Creator Match

We write scripts (3 hooks each for A/B testing) and scout creators, then send you both the scripts and the creator profiles to approve before anything is shot.

3

Content Production

Once you've approved the scripts and creators, we shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Kajal Karmakar
Kajal Karmakar
Beauty
★★★★★
Raaginii Agarwal
Raaginii Agarwal
Fashion
★★★★★
Debarati Ghosh
Debarati Ghosh
Lifestyle
★★★★★
Nikita
Nikita
Skincare
★★★★★
Nikita Surolia
Nikita Surolia
Fashion
★★★★★
Sharmishtha Samanta
Sharmishtha Samanta
Food
★★★★★
Rittika
Rittika
Travel
★★★★★
Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • Audience & brand research
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • Deep audience research & trend analysis
  • Competitor analysis (top 3 brands)
  • Hook research from top-performing UGC
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • Deep audience research & market intelligence
  • Detailed competitor analysis (top 5 brands)
  • Trending audio + hook research
  • Script + brand voice guide + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

UGC video production in India, your questions, answered

Everything brands ask before working with a UGC agency.

What is a UGC agency, and what does it do?

A UGC agency produces authentic, creator-style video content for brands to use in paid ads and organic social. The UGC Agency handles everything end-to-end, creator casting, scripting, shooting, and editing, and delivers ad-ready videos with full commercial usage rights. We've produced UGC for 100+ Indian brands across 28+ industries.

How much does UGC video production cost in India?

Every plan delivers 6 UGC videos × 3 hooks = 18 videos a month. Starter is ₹60,000 (shot on iPhone), Growth is ₹1,20,000 (2 premium creators per set, latest iPhone Pro Max), and Scale is ₹2,40,000 (DSLR, cinematic, actor-led). Plans differ by production quality, not video count. Every plan includes full commercial usage rights and revisions. See full pricing →

How long does it take to receive UGC videos?

Typical turnaround is 3–4 weeks from brief approval. We're research-first, so we invest more time upfront in research and concepting.

Do I get full ownership and ad usage rights?

Yes. Every plan includes full commercial usage rights, you can run the videos as paid ads on Meta, Google, YouTube, Instagram, and Amazon for any duration, with no extra licensing fees.

Why is The UGC Agency a good choice for Indian brands?

We're an India-first UGC agency with 500+ vetted creators across 30+ cities, transparent fixed pricing, and a 21-day average delivery. Indian audiences trust peer-style content, and our UGC consistently drives 3–5x higher ad ROAS than studio-produced commercials. See real campaigns →

Your brand's next viral UGC is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.