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UGC for Gaming
brands

India's top UGC agency for gaming companies. We create authentic gameplay reactions, first-look reviews, and hype videos that drive downloads and build passionate player communities.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
+400%
Engagement
3.8M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
5.5% Conversion
UGC creator portrait, Gaming brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Hype-building content that turns viewers into players.

Real gamers sharing real reactions, the authentic gameplay content that drives installs and builds gaming communities.

Why Choose Us

Built for gaming brands who want real player voices

We produce authentic gameplay reactions and reviews that build hype, drive downloads, and create loyal player communities.

Get UGC Now

UGC that drives game installs

Real gamers showing real reactions, first-look videos and gameplay content that makes viewers download immediately.

4.0x
Avg. engagement
94%
Growth rate
2.8M
Monthly reach

Gaming content that builds communities

Authentic player stories and gameplay highlights that turn casual viewers into passionate community members.

96%
Watch rate
6.0x
Share rate
190+
Viral videos

Where gaming passion meets
authentic content

A showcase of our best gaming UGC, gameplay reactions, reviews, and community content.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
hype-building gaming UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.

2

Script & Creator Match

Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.

3

Content Production

We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★
Jukta Das
Jukta Das
Beauty
★★★★★
Arnasree Basak
Arnasree Basak
Fashion
★★★★★
Aparajita Pathak
Aparajita Pathak
Wellness
★★★★★
Amelia Paul
Amelia Paul
Lifestyle
★★★★★
Kajal Karmakar
Kajal Karmakar
Beauty
★★★★★
Raaginii Agarwal
Raaginii Agarwal
Fashion
★★★★★
Debarati Ghosh
Debarati Ghosh
Lifestyle
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

Frequently Asked Questions
About Gaming UGC

Common questions from gaming brands about our UGC video production services.

What types of UGC work best for gaming companies?
Gameplay capture videos, reaction and first-play content, tutorial walkthroughs, and community spotlight content. Genuine player excitement and skill showcase drive the highest engagement and installs.
How does UGC differ from influencer marketing in gaming?
UGC gives you full commercial rights to use content in paid ads, while influencer marketing relies on their organic audience. UGC lets you scale ad spend with authentic content you own.
Can you create UGC for mobile games specifically?
Yes, mobile gaming UGC is our sweet spot. We create vertical gameplay captures, reaction videos, and challenge content optimized for Instagram Reels, YouTube Shorts ad formats.
How do you ensure gameplay UGC looks exciting?
We brief creators on the most exciting game moments, key features, and highlight-worthy gameplay. Screen recording is combined with face-cam reactions for maximum engagement and authenticity.
What CPI results do gaming brands see with UGC?
Our gaming clients see 35-50% lower cost-per-install with UGC compared to animated trailers. Player reaction and tutorial content drives the strongest install rates across Meta and Google UAC campaigns.
Can UGC help with player retention marketing?
Yes, UGC showcasing advanced features, new updates, and community achievements brings lapsed players back. Update announcement UGC drives 2-3x higher re-engagement than standard push notifications.

Calculate Your Gaming UGC ROI

See how much revenue UGC can generate for your gaming brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your game's next viral gameplay video is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.