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UGC for EdTech
brands

India's top UGC agency for EdTech platforms. We create authentic student success stories, course reviews, and learning journey videos that build credibility and drive course enrollments.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
+270%
Engagement
2.4M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
5.2% Conversion
UGC creator portrait, Edtech brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Student success stories that drive course enrollments.

Real students sharing real learning outcomes, the testimonial content that makes education platforms trustworthy.

Why Choose Us

Built for EdTech brands who need proof of outcomes

We produce authentic student testimonials and learning journey videos that demonstrate real outcomes and drive course enrollments.

Get UGC Now

UGC that proves learning outcomes

Real students sharing placement stories and skill gains, the content that convinces new learners to enroll.

3.0x
Avg. engagement
88%
Growth rate
2.8M
Monthly reach

Education content that builds credibility

Authentic course reviews and career transformation stories that make your platform the obvious choice.

91%
Watch rate
4.3x
Share rate
110+
Viral videos

Where learning outcomes meet
authentic stories

A showcase of our best EdTech UGC, student stories, course reviews, and career transformations.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
enrollment-driving EdTech UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.

2

Script & Creator Match

Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.

3

Content Production

We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Rittika
Rittika
Travel
★★★★★
Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★
Jukta Das
Jukta Das
Beauty
★★★★★
Arnasree Basak
Arnasree Basak
Fashion
★★★★★
Aparajita Pathak
Aparajita Pathak
Wellness
★★★★★
Amelia Paul
Amelia Paul
Lifestyle
★★★★★
Kajal Karmakar
Kajal Karmakar
Beauty
★★★★★
Raaginii Agarwal
Raaginii Agarwal
Fashion
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

Frequently Asked Questions
About EdTech UGC

Common questions from EdTech brands about our UGC video production services.

What types of UGC work best for EdTech brands?
Student testimonials, course preview walkthroughs, study-with-me content, and career success stories. Parents and students trust real learner experiences over polished institutional advertising.
How does UGC help reduce EdTech customer acquisition cost?
Authentic student success stories and course reviews drive higher trust and conversion rates. Our EdTech clients see 35-50% lower cost-per-enrollment with UGC ads compared to traditional campaigns.
Can you create UGC targeting both students and parents?
Yes, we create separate content streams, student-focused content showing the learning experience, and parent-focused content highlighting outcomes, safety, and value for money.
How do you handle UGC for competitive exam prep platforms?
We feature real students sharing study strategies, platform walkthroughs, and result announcements. Success story content from actual rank holders is the most powerful conversion driver.
What platforms work best for EdTech UGC advertising?
YouTube is the top performer for EdTech, followed by Meta. Longer testimonial content works on YouTube, while short success story clips and course teasers drive engagement on Instagram and Facebook.
Can UGC help with course completion and retention?
Yes, student community UGC showing study groups, progress milestones, and peer encouragement helps reduce dropout rates. Platforms using UGC in re-engagement campaigns see 25% higher retention.

Calculate Your EdTech UGC ROI

See how much revenue UGC can generate for your edtech brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your EdTech platform's next viral success story is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.