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UGC for Real Estate
brands

India's top UGC agency for real estate developers. We create authentic property walkthroughs, resident testimonials, and lifestyle videos that drive site visits and bookings.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
+240%
Engagement
1.9M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
3.8% Conversion
UGC creator portrait, Real Estate brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Lifestyle content that makes properties irresistible.

Real residents sharing real living experiences, the authentic content that makes homebuyers visualize their new life.

Why Choose Us

Built for builders who want to sell the lifestyle, not just the flat

We produce authentic resident testimonials and lifestyle tours that build aspiration, trust, and urgency for property purchases.

Get UGC Now

UGC that drives site visits

Authentic resident stories and property walkthroughs that make buyers book site visits before the weekend.

2.5x
Avg. engagement
84%
Growth rate
2.8M
Monthly reach

Property content that sells dreams

Real families in real homes, the lifestyle content that traditional property ads can never match.

88%
Watch rate
3.5x
Share rate
80+
Viral videos

Where dream homes meet
authentic stories

A showcase of our best real estate UGC, property tours, lifestyle content, and resident testimonials.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
aspiration-building property UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.

2

Script & Creator Match

Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.

3

Content Production

We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Nikita
Nikita
Skincare
★★★★★
Nikita Surolia
Nikita Surolia
Fashion
★★★★★
Sharmishtha Samanta
Sharmishtha Samanta
Food
★★★★★
Rittika
Rittika
Travel
★★★★★
Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★
Jukta Das
Jukta Das
Beauty
★★★★★
Arnasree Basak
Arnasree Basak
Fashion
★★★★★
Aparajita Pathak
Aparajita Pathak
Wellness
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

Frequently Asked Questions
About Real Estate UGC

Common questions from real estate brands about our UGC video production services.

What types of UGC work best for real estate developers?
Property walkthrough tours, resident testimonials, neighborhood lifestyle content, and move-in day videos. For high-ticket purchases, trust-building authentic content significantly outperforms brochure-style ads.
How does UGC help sell high-ticket real estate?
Real resident experiences and authentic property tours reduce the trust gap in real estate marketing. UGC-driven campaigns generate 3-4x more qualified site visit bookings compared to traditional ads.
Can you create UGC for under-construction properties?
Yes, we create construction progress content, model flat tours, location advantage videos, and builder reputation testimonials. For pre-launch properties, lifestyle aspiration content works best.
How do you handle UGC for luxury residential projects?
We match premium creators who reflect the target buyer persona. Content focuses on lifestyle, amenities, and neighborhood experience while maintaining the aspirational feel luxury projects require.
What platforms work best for real estate UGC?
YouTube and Meta are the strongest performers. YouTube for detailed property walkthroughs and testimonials; Meta for short-form lifestyle content and retargeting site visit leads.
Can UGC be used for commercial real estate marketing?
Yes, we create office space tours, business owner testimonials, and location advantage content for commercial properties. Professional creators showcase workspace features and business community benefits.

Calculate Your Real Estate UGC ROI

See how much revenue UGC can generate for your real estate brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your property brand's next viral walkthrough is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.