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UGC for Real Estate
brands

India's top UGC agency for real estate developers. We create authentic property walkthroughs, resident testimonials, and lifestyle videos that drive site visits and bookings.

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Views
340K
Likes
89K
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The UGC Agency logo @theugcagencydotcom
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Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
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Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
Engagement
1.9M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
UGC creator portrait, Real Estate brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Lifestyle content that makes properties irresistible.

Real residents sharing real living experiences, the authentic content that makes homebuyers visualize their new life.

Why Choose Us

Built for builders who want to sell the lifestyle, not just the flat

We produce authentic resident testimonials and lifestyle tours that build aspiration, trust, and urgency for property purchases.

Get UGC Now

UGC that drives site visits

Authentic resident stories and property walkthroughs that make buyers book site visits before the weekend.

Property content that sells dreams

Real families in real homes, the lifestyle content that traditional property ads can never match.

Where dream homes meet
authentic stories

A showcase of our best real estate UGC, property tours, lifestyle content, and resident testimonials.

Beauty & Skincare
Food & Beverages
Fitness & Wellness
Home & Lifestyle

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

How we deliver

Research and concept → scripts and creator match → shoot → three hooks per master → platform-ready handover. You approve the concepts and the creators before anything is shot, and you review first cuts per master rather than one bulk delivery at the end.

See the full process and payment milestones

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹12K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ vetted creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Nikita
Nikita
Skincare
★★★★★
Nikita Surolia
Nikita Surolia
Fashion
★★★★★
Sharmishtha Samanta
Sharmishtha Samanta
Food
★★★★★
Rittika
Rittika
Travel
★★★★★
Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★
Jukta Das
Jukta Das
Beauty
★★★★★
Arnasree Basak
Arnasree Basak
Fashion
★★★★★
Aparajita Pathak
Aparajita Pathak
Wellness
★★★★★

Flexible plans built for growth

Every plan delivers 18 videos — six master concepts, each cut into three hook variants — with creator fees, usage rights for paid social and platform-ready exports included. Plans start at ₹72,000, and billing runs across three milestones so nothing is due in full up front.

See full pricing How a project runs

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand rebuilt its Meta creative with UGC

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Why authentic UGC tends to outperform studio production — and where it does not.

Frequently Asked Questions
About Real Estate UGC

Common questions from real estate brands about our UGC video production services.

What types of UGC work best for real estate developers?
Property walkthrough tours, resident testimonials, neighborhood lifestyle content, and move-in day videos. For high-ticket purchases, trust-building authentic content significantly outperforms brochure-style ads.
How does UGC help sell high-ticket real estate?
Real resident experiences and authentic property tours reduce the trust gap in real estate marketing. UGC-driven campaigns generate more qualified site visit bookings compared to traditional ads.
Can you create UGC for under-construction properties?
Yes, we create construction progress content, model flat tours, location advantage videos, and builder reputation testimonials. For pre-launch properties, lifestyle aspiration content works best.
How do you handle UGC for luxury residential projects?
We match premium creators who reflect the target buyer persona. Content focuses on lifestyle, amenities, and neighborhood experience while maintaining the aspirational feel luxury projects require.
What platforms work best for real estate UGC?
YouTube and Meta are the strongest performers. YouTube for detailed property walkthroughs and testimonials; Meta for short-form lifestyle content and retargeting site visit leads.
Can UGC be used for commercial real estate marketing?
Yes, we create office space tours, business owner testimonials, and location advantage content for commercial properties. Professional creators showcase workspace features and business community benefits.

Calculate Your Real Estate UGC ROI

See how much revenue UGC can generate for your real estate brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your property brand's next viral walkthrough is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.

UGC for Real Estate: the questions brands actually ask

Answers specific to this category — the formats that work, the compliance constraints, and how we scope a project.

Does UGC work for real estate?

Yes, "home tour with the buyer," neighborhood walkthroughs, and "what I learned buying my first home" reels drive more lead-form fills than studio property videos.

What real-estate UGC formats convert best?

POV walkthroughs, "this vs that" comparison reels, builder-credibility deep-dives, and post-possession testimonials lead the category for Indian real estate buyers.

Do you handle RERA-compliance disclosures?

Yes, every property UGC includes RERA registration disclosure and follows MahaRERA/state-specific advertising guidelines for property descriptions, possession dates, and amenity claims.

Can you produce UGC for both residential and commercial?

Yes, separate creator profiles for residential buyers and commercial leasing/investment audiences. Pricing follows our standard tiers.

What about luxury real estate?

We have a tier-1 creator pool for premium residential and luxury commercial. Shoots are curated for aspirational tone with location-specific creators.

Performance figures from past projects in this category are shared during a consultation, with the client account open, rather than published as averages. Book a consultation.