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UGC for E-commerce
& D2C brands

India's top UGC agency for e-commerce. We create authentic unboxing, review, and testimonial videos that boost conversions and lower your CPA across Shopify, Amazon, and direct stores.

2.4M
Views
340K
Likes
89K
Shares
The UGC Agency logo @theugcagencydotcom
24.5K
1.2K
892
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
18.3K
943
567

Authentic UGC that helps Indian brands scale

Our team delivers high-converting UGC videos for brands across India.

UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency UGC creator, The UGC Agency
+50
Trusted across
+420%
Engagement
3.5M
Monthly reach
Kajal Karmakar, Co-Founder, The UGC Agency @kohlkarmakar
7.2% Conversion
UGC creator portrait, Ecommerce brand campaign
The UGC Agency @theugcagencydotcom
Purpose

Performance-led UGC that turns product pages into conversion machines.

Our e-commerce UGC drives real purchase intent, authentic product demos, unboxings, and testimonials crafted for Indian online shoppers.

Why Choose Us

Built for D2C brands who want real customer stories

We produce authentic product UGC that builds trust, reduces returns, and drives repeat purchases, crafted specifically for Indian e-commerce audiences.

Get UGC Now

UGC that turns browsers into buyers

Authentic product reviews and unboxing content that makes Indian shoppers click "Add to Cart" with confidence.

3.8x
Avg. engagement
94%
Growth rate
2.8M
Monthly reach

Product content that outsells studio ads

Real people showcasing your products in real settings, the content that D2C shoppers trust most before purchasing.

92%
Watch rate
5.1x
Share rate
200+
Viral videos

Where product discovery meets
authentic UGC

A showcase of our best e-commerce UGC work, unboxings, reviews, hauls, and testimonials.

Beauty & Skincare+340% conversions
Food & Beverages+520% engagement
Fitness & Wellness+210% reach
Home & Lifestyle+680% ROAS

E-commerce categories
we create UGC for

Every product vertical covered, from fashion to furniture. Click any category for industry-specific UGC details.

👗
Fashion & Apparel
Try-on hauls, styling reels
💄
Beauty & Cosmetics
Tutorials, routine videos
🧴
Skincare
AM/PM routines, texture demos
👟
Footwear
Fit reviews, styling, wear tests
📱
Electronics & Gadgets
Unboxing, feature walkthroughs
Watches & Eyewear
Styling, detail macro shots
💍
Jewelry & Accessories
Unboxing, try-on, gifting
🛋️
Home Decor
Room makeovers, setup demos
🪑
Furniture
Assembly, real-home reviews
🍳
Kitchen & Cookware
Recipe demos, durability tests
🍕
Food & Beverage
Taste tests, haul videos
🛒
Grocery & Daily Essentials
Pantry restocks, reviews
🧘
Health & Wellness
Routine, testimonial content
💊
Supplements
Usage, results, ingredient deep-dives
🏋️
Fitness & Activewear
Workout demos, gear reviews
Sports Equipment
Training, durability testing
Outdoor & Camping
Real trail tests, gear setup
🧔
Men's Grooming
Beard care, skincare routines
🌿
Organic & Natural
Ingredient spotlights, B&A
♻️
Sustainable & Eco-friendly
Ethical brand stories, impact
👶
Baby Products
Parent reviews, safety demos
🧒
Kids Products
Play demos, parent testimonials
🧸
Toys & Games
Unboxing, play-through, reviews
🐾
Pet Care
Pet parent reviews, routines
Luxury & Premium
Elegant unboxing, prestige content
🎨
Arts & Crafts
Supply demos, project tutorials
📚
Books & Stationery
Hauls, journaling demos, reviews
🌱
Gardening & Plants
Growth updates, repotting, kits
🧳
Luggage & Travel Gear
Packing demos, real-trip tests
🚗
Automotive & Accessories
Product installs, gear reviews

What brands say
after working with us

Real results from brands we’ve produced UGC for.

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand

“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”

Performance lead
Sports app

“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”

Founder
D2C mattress brand

“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”

Brand lead
D2C femtech brand

“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”

Growth lead
D2C sleep brand

“The UGC videos they produced felt so authentic. Best investment for our brand.”

Marketing lead
D2C skincare brand
See real campaigns we’ve produced →

Here's how we deliver
high-converting e-commerce UGC

Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.

1

Research & Concept

We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.

2

Script & Creator Match

Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.

3

Content Production

We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.

4

Deliver & Optimize

You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.

Follower Growth

+127% avg.
JanFebMarAprMayJunJulAugSepOctNovDec
847K
+12.4K

Why Choose
The UGC Agency

See how we stack up against alternatives for your UGC content needs.

Feature
The UGC Agency
Freelancers
DIY / Marketplace
Content Quality
Studio-grade UGC
Inconsistent
Variable
Turnaround
3-4 weeks
4-8 weeks
2-6 weeks
Cost Per Video
₹10K/video
₹12K-35K
₹4K-20K
Strategy Included
Full strategy
-
-
Scalability
500+ creators
Limited
Moderate
Usage Rights
Full commercial
Negotiated
Platform-specific

Our Creator
Network

Vetted creators across every niche, ready to produce authentic content for your brand.

Raaginii Agarwal
Raaginii Agarwal
Fashion
★★★★★
Debarati Ghosh
Debarati Ghosh
Lifestyle
★★★★★
Nikita
Nikita
Skincare
★★★★★
Nikita Surolia
Nikita Surolia
Fashion
★★★★★
Sharmishtha Samanta
Sharmishtha Samanta
Food
★★★★★
Rittika
Rittika
Travel
★★★★★
Aakanksha Chhajer
Aakanksha Chhajer
Lifestyle
★★★★★
Jukta Das
Jukta Das
Beauty
★★★★★

Flexible plans
built for growth

Choose the plan that fits your goals. Scale up anytime as your audience grows.

Starter

Perfect for brands testing UGC for the first time.

₹60,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on iPhone (authentic, native UGC)
  • Script included
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

Growth

For brands scaling UGC across multiple campaigns and platforms.

₹1,20,000
  • 6 videos × 3 hooks = 18 videos
  • 2 premium creators per set of 6 videos
  • Shot on latest iPhone Pro Max
  • Script + creative brief
  • Full commercial usage rights
  • 9:16 vertical format + raw footage access
Get Started

Scale

Full-service UGC production for brands going all-in.

₹2,40,000
  • 6 videos × 3 hooks = 18 videos
  • 2 creators per set of 6 videos
  • Shot on DSLR (premium, cinematic, actor-led)
  • Full commercial usage rights
  • 9:16 vertical format
Get Started

All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.

Learn what makes
UGC convert

Tips, strategies, and insights for brands leveraging UGC.

UGC Strategy

Why brands are switching from studio ads to UGC

How authentic UGC videos are outperforming polished studio ads for brands.

Case Study

How a Bangalore skincare brand 3x'd ROAS with UGC ads

A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.

Industry Insights

Why UGC videos outperform studio ads for growing brands

Data-backed insights on why authentic UGC drives better ROI than traditional ad production.

Frequently Asked Questions
About E-commerce & D2C UGC

Common questions from e-commerce brands about our UGC video production services.

What types of UGC work best for e-commerce brands?
Product unboxing videos, honest reviews, testimonial content, and how-to demonstrations perform best for e-commerce. These formats build trust and help shoppers visualize the product experience before buying.
How does UGC reduce my customer acquisition cost?
UGC ads feel authentic and relatable, leading to higher click-through rates and lower CPMs. Our e-commerce clients see 35-60% lower CPA compared to traditional studio ads on Meta and Google.
Can you create UGC for my Shopify or Amazon store?
Yes, we create UGC optimized for all e-commerce platforms, Shopify, Amazon, WooCommerce, Flipkart, and Myntra. Content is formatted for product pages, ads, and social commerce.
How many videos do I need to test effectively?
We recommend starting with 6 videos with 3 hook variations each (18 total creatives). This gives enough data to identify winning angles and scale profitably.
Do you handle product shipping to creators?
You ship products directly to our assigned creators. We coordinate logistics and provide shipping addresses. Shipping cost is separate from the production package.
What ROAS can I expect from UGC ads?
Our e-commerce clients average 4.8x ROAS, with top performers exceeding 8x. Results depend on your product, pricing, and ad spend, but UGC consistently outperforms studio content.

Calculate Your E-commerce UGC ROI

See how much revenue UGC can generate for your e-commerce brand. Input your ad spend and current ROAS to get projected results.

Estimate Your ROI

Your D2C brand's next viral product video is just one brief away.

Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.