UGC video ads for that grow Indian brands
India's top UGC agency. We create authentic user-generated content that helps brands boost conversions, build trust, and scale across platforms.
@theugcagency
@arjun.ugc
Authentic UGC that helps Indian brands scale
Our team delivers high-converting UGC videos for brands across India.
Beyond Gifts
@priya.creates
@arjun.ugc
Performance-led creatives that help brands scale faster.
We blend aesthetics with performance to help you turn views into real business outcomes.
Built for brands who want authentic UGC
We produce authentic UGC videos that build trust, drive sales, and feel real — crafted specifically for brands across every industry.
Get UGC NowUGC that converts browsers into buyers
Our production-first approach ensures every piece of UGC is authentic, relatable, and optimized for Indian audiences.
Scroll-stopping content that drives action
We produce UGC videos tailored to your brand that hook Indian audiences and drive real business results.
Where authenticity meets
scroll-stopping UGC
A showcase of our best UGC work across brands and categories.
What brands say
after working with us
Real results from brands we’ve produced UGC for.
“The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC by 45%.”
“The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC by 45%.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC by 45%.”
“We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC by 45%.”
“We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand.”
Here's how we deliver
high-converting UGC
Our proven 4-step process delivers authentic UGC for brands across industries.
Brand Brief & Strategy
We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.
Script & Storyboard
Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.
Content Production
We shoot authentic, scroll-stopping UGC — unboxings, testimonials, how-tos, and lifestyle content that converts.
Deliver & Optimize
You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.
Follower Growth
+127% avg.Why Choose
The UGC Agency
See how we stack up against alternatives for your UGC content needs.
Our Creator
Network
Vetted creators across every niche, ready to produce authentic content for your brand.
Flexible plans
built for growth
Choose the plan that fits your goals. Scale up anytime as your audience grows.
Starter
Perfect for brands testing UGC for the first time.
- 6 videos × 3 hooks = 18 videos
- Audience & brand research
- Script included
- Full commercial usage rights
- 9:16 vertical format
- 1 creator from catalogue
Growth
For brands scaling UGC across multiple campaigns and platforms.
- 12 videos × 3 hooks = 36 videos
- Deep audience research & trend analysis
- Competitor analysis (top 3 brands)
- Hook research from top-performing UGC
- Script + creative brief
- Full commercial usage rights
- 9:16 vertical format + raw footage access
- 3 creators from catalogue
- Bi-weekly check-in calls
Scale
Full-service UGC production for brands going all-in.
- 24 videos × 3 hooks = 72 videos
- Deep audience research & market intelligence
- Detailed competitor analysis (top 5 brands)
- Trending audio + hook research
- Script + brand voice guide + creative brief
- Full commercial usage rights
- 9:16 vertical format + raw footage access
- Premium creators, hand-picked
- Weekly check-in calls
- Dedicated account manager
- Performance review & content recommendations
Learn what makes
UGC convert
Tips, strategies, and insights for brands leveraging UGC.
Why brands are switching from studio ads to UGC
How authentic UGC videos are outperforming polished studio ads for brands.
How a Bangalore skincare brand 3x'd ROAS with UGC ads
A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.
Why UGC videos outperform studio ads for growing brands
Data-backed insights on why authentic UGC drives better ROI than traditional ad production.
UGC video production in India — your questions, answered
Everything brands ask before working with a UGC agency.
What is a UGC agency, and what does it do?
A UGC agency produces authentic, creator-style video content for brands to use in paid ads and organic social. The UGC Agency handles everything end-to-end — creator casting, scripting, shooting, and editing — and delivers ad-ready videos with full commercial usage rights. We've produced UGC for 100+ Indian brands across 28+ industries.
How much does UGC video production cost in India?
At The UGC Agency, plans start at ₹60,000 for 6 videos × 3 hooks (Starter), ₹1,20,000 for 12 videos (Growth), and ₹2,40,000 for 24 videos (Scale). Every plan includes full commercial usage rights and revisions. See full pricing →
How long does it take to receive UGC videos?
Typical turnaround is 14–21 days from brief approval. Rush delivery (7–10 days) is available on the Scale plan.
Do I get full ownership and ad usage rights?
Yes. Every plan includes full commercial usage rights — you can run the videos as paid ads on Meta, Google, YouTube, Instagram, and Amazon for any duration, with no extra licensing fees.
Why is The UGC Agency a good choice for Indian brands?
We're an India-first UGC agency (Kolkata HQ) with 500+ vetted creators across 30+ cities, transparent fixed pricing, and a 21-day average delivery. Indian audiences trust peer-style content, and our UGC consistently drives 3–5x higher ad ROAS than studio-produced commercials. See real campaigns →
Your brand's next viral UGC is just one brief away.
Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.