UGC for CPG
& FMCG brands
India's top UGC agency for CPG and FMCG brands. We create authentic daily-use, review, and lifestyle content that builds brand recall and drives repeat purchases at scale.
@theugcagency
@arjun.ugc
Authentic UGC that helps Indian brands scale
Our team delivers high-converting UGC videos for brands across India.
Phool
Beyond Gifts
@priya.creates
@arjun.ugc
Everyday content that builds household brand loyalty.
Authentic product integration into daily routines — the kind of UGC that makes FMCG products household staples.
Built for CPG brands who need mass-market authenticity
We produce relatable daily-life content that positions your product as essential — driving trial, switching, and brand loyalty across demographics.
Get UGC NowUGC that makes your product a daily essential
Real families showing your products in real routines — content that drives mass-market adoption for FMCG brands.
Consumer content at FMCG scale
Authentic, relatable UGC across demographics and regions that helps CPG brands win shelf space in consumers minds.
Where daily routines meet
authentic brand stories
A showcase of our best CPG and FMCG UGC — daily use, hauls, and honest reviews.
What CPG brands say
after working with us
Real results from brands we've produced UGC for.
"The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand."
"The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience."
"The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy. Total game-changer."
"We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads."
"Their team understands exactly what works for Indian audiences. The UGC reels they made for us went viral on Instagram."
"The UGC videos they produced felt so authentic, our ad ROAS jumped 3x. Best investment for our brand."
"The UGC videos they delivered outperformed our studio ads by 5x. They truly understand the Indian audience."
"The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy. Total game-changer."
"We needed relatable content for our mattress launch. The UGC they delivered drove 10x ROI on Meta ads."
"Their team understands exactly what works for Indian audiences. The UGC reels they made for us went viral on Instagram."
"Every UGC reel they produced outperformed our in-house content. Perfect for the Indian market."
"We switched from studio shoots to their UGC production and saw our CPAs drop by 60%. Outstanding quality every time."
"Professional and results-driven. Our organic content now looks like real customer reviews. Brilliant work."
"The consistency of their UGC is remarkable. Every video feels authentic and converts really well on our website."
"Best investment for our brand's performance marketing. UGC ads lowered our CAC by 40%. Highly recommend."
"Every UGC reel they produced outperformed our in-house content. Perfect for the Indian market."
"We switched from studio shoots to their UGC production and saw our CPAs drop by 60%. Outstanding quality every time."
"Professional and results-driven. Our organic content now looks like real customer reviews. Brilliant work."
"The consistency of their UGC is remarkable. Every video feels authentic and converts really well on our website."
"Best investment for our brand's performance marketing. UGC ads lowered our CAC by 40%. Highly recommend."
Here's how we deliver
mass-market UGC at scale
Our proven 4-step process delivers authentic UGC for brands across industries.
Brand Brief & Strategy
We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.
Script & Storyboard
Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.
Content Production
We shoot authentic, scroll-stopping UGC — unboxings, testimonials, how-tos, and lifestyle content that converts.
Deliver & Optimize
You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.
Follower Growth
+127% avg.Why Choose
The UGC Agency
See how we stack up against alternatives for your UGC content needs.
Our Creator
Network
Vetted creators across every niche, ready to produce authentic content for your brand.
Flexible plans
built for growth
Choose the plan that fits your goals. Scale up anytime as your audience grows.
Starter
Perfect for brands testing UGC for the first time.
- 5 videos × 3 hooks = 15 videos
- Script included
- Full commercial usage rights
- 1 revision per video
- 9:16 vertical format
Growth
For brands scaling UGC across multiple campaigns and platforms.
- 10 videos × 3 hooks = 30 videos
- Script + creative brief
- Full commercial usage rights
- Ad-ready formats (9:16, 1:1)
- Bi-weekly strategy calls
Scale
Full-service UGC production for brands going all-in.
- 20 videos × 3 hooks = 60 videos
- Full commercial usage rights
- Multi-platform UGC strategy
- Unlimited revisions
- Weekly strategy calls
- Dedicated account manager
Learn what makes
UGC convert
Tips, strategies, and insights for brands leveraging UGC.
Why brands are switching from studio ads to UGC
How authentic UGC videos are outperforming polished studio ads for brands.
How a Bangalore skincare brand 3x'd ROAS with UGC ads
A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.
Why UGC videos outperform studio ads for growing brands
Data-backed insights on why authentic UGC drives better ROI than traditional ad production.
Frequently Asked Questions
About CPG UGC
Common questions from CPG brands about our UGC video production services.
Calculate Your CPG UGC ROI
See how much revenue UGC can generate for your cpg brand. Input your ad spend and current ROAS to get projected results.
Your FMCG brand's next viral campaign is just one brief away.
Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.