UGC for CPG
& FMCG brands
India's top UGC agency for CPG and FMCG brands. We create authentic daily-use, review, and lifestyle content that builds brand recall and drives repeat purchases at scale.
@theugcagencydotcom
@kohlkarmakar
Authentic UGC that helps Indian brands scale
Our team delivers high-converting UGC videos for brands across India.
@kohlkarmakar
@theugcagencydotcom
Everyday content that builds household brand loyalty.
Authentic product integration into daily routines, the kind of UGC that makes FMCG products household staples.
Built for CPG brands who need mass-market authenticity
We produce relatable daily-life content that positions your product as essential, driving trial, switching, and brand loyalty across demographics.
Get UGC NowUGC that makes your product a daily essential
Real families showing your products in real routines, content that drives mass-market adoption for FMCG brands.
Consumer content at FMCG scale
Authentic, relatable UGC across demographics and regions that helps CPG brands win shelf space in consumers minds.
Where daily routines meet
authentic brand stories
A showcase of our best CPG and FMCG UGC, daily use, hauls, and honest reviews.
What brands say
after working with us
Real results from brands we’ve produced UGC for.
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
How we deliver
Research and concept → scripts and creator match → shoot → three hooks per master → platform-ready handover. You approve the concepts and the creators before anything is shot, and you review first cuts per master rather than one bulk delivery at the end.
Why Choose
The UGC Agency
See how we stack up against alternatives for your UGC content needs.
Our Creator
Network
Vetted creators across every niche, ready to produce authentic content for your brand.
Flexible plans built for growth
Every plan delivers 6 videos — six master concepts, each cut into three hook variants — with creator fees, usage rights for paid social and platform-ready exports included. Plans start at ₹72,000, and billing runs across three milestones so nothing is due in full up front.
Learn what makes
UGC convert
Tips, strategies, and insights for brands leveraging UGC.
Why brands are switching from studio ads to UGC
How authentic UGC videos are outperforming polished studio ads for brands.
How a Bangalore skincare brand rebuilt its Meta creative with UGC
A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.
Why UGC videos outperform studio ads for growing brands
Why authentic UGC tends to outperform studio production — and where it does not.
Frequently Asked Questions
About CPG UGC
Common questions from CPG brands about our UGC video production services.
Calculate Your CPG UGC ROI
See how much revenue UGC can generate for your cpg brand. Input your ad spend and current ROAS to get projected results.
Your FMCG brand's next viral campaign is just one brief away.
Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.
UGC for CPG & FMCG: the questions brands actually ask
Answers specific to this category — the formats that work, the compliance constraints, and how we scope a project.
What CPG UGC formats convert best?
"My pantry tour featuring X," "this brand vs that brand" honesty comparisons, ingredient breakdowns, and "30-day usage" before/after content lead the category for Indian CPG/FMCG brands.
Do you cover both modern trade and quick-commerce?
Yes, we produce UGC for q-commerce listings (Blinkit, Zepto, Instamart), e-commerce (Amazon, Flipkart), and modern trade activation with QR-led ad campaigns.
How do you handle FSSAI claim compliance for CPG?
All packaging shots, nutrition claims, and "natural/organic" language are reviewed against FSSAI labeling rules and ASCI guidelines before shoot.
Can you produce UGC for personal care, home care, and food CPG?
Yes, separate creator pools and shoot styles for personal care (intimate, demonstrative), home care (problem-solution), and food (recipe + reaction).
What's typical ROAS for CPG UGC?
CPG clients on q-commerce report lower CPMs and stronger ROAS on Meta when running fresh UGC weekly.
Performance figures from past projects in this category are shared during a consultation, with the client account open, rather than published as averages. Book a consultation.