UGC for CPG
& FMCG brands
India's top UGC agency for CPG and FMCG brands. We create authentic daily-use, review, and lifestyle content that builds brand recall and drives repeat purchases at scale.
@theugcagencydotcom
@kohlkarmakar
Authentic UGC that helps Indian brands scale
Our team delivers high-converting UGC videos for brands across India.
@kohlkarmakar
@theugcagencydotcom
Everyday content that builds household brand loyalty.
Authentic product integration into daily routines, the kind of UGC that makes FMCG products household staples.
Built for CPG brands who need mass-market authenticity
We produce relatable daily-life content that positions your product as essential, driving trial, switching, and brand loyalty across demographics.
Get UGC NowUGC that makes your product a daily essential
Real families showing your products in real routines, content that drives mass-market adoption for FMCG brands.
Consumer content at FMCG scale
Authentic, relatable UGC across demographics and regions that helps CPG brands win shelf space in consumers minds.
Where daily routines meet
authentic brand stories
A showcase of our best CPG and FMCG UGC, daily use, hauls, and honest reviews.
What brands say
after working with us
Real results from brands we’ve produced UGC for.
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
“Best investment for our brand’s performance marketing. UGC ads lowered our CAC.”
“We needed relatable content for our launch. The UGC they delivered drove real ROI on Meta ads.”
“The UGC Agency produced videos that perfectly captured our brand voice. Our Instagram ads now convert like crazy.”
“The UGC videos they delivered outperformed our studio ads. They truly understand the Indian audience.”
“The UGC videos they produced felt so authentic. Best investment for our brand.”
Here's how we deliver
mass-market UGC at scale
Our research-first process delivers authentic UGC, and you approve every stage, from concept and script to the creators themselves.
Research & Concept
We understand your brand, target audience, and campaign goals to create a tailored UGC production brief.
Script & Creator Match
Our team writes scripts and storyboards tailored to your brand's vibe, niche, and target Indian audience.
Content Production
We shoot authentic, scroll-stopping UGC, unboxings, testimonials, how-tos, and lifestyle content that converts.
Deliver & Optimize
You receive ready-to-use UGC assets with full usage rights. We track ad performance and iterate for better results.
Follower Growth
+127% avg.Why Choose
The UGC Agency
See how we stack up against alternatives for your UGC content needs.
Our Creator
Network
Vetted creators across every niche, ready to produce authentic content for your brand.
Flexible plans
built for growth
Choose the plan that fits your goals. Scale up anytime as your audience grows.
Starter
Perfect for brands testing UGC for the first time.
- 6 videos × 3 hooks = 18 videos
- 2 creators per set of 6 videos
- Shot on iPhone (authentic, native UGC)
- Script included
- Full commercial usage rights
- 9:16 vertical format
Growth
For brands scaling UGC across multiple campaigns and platforms.
- 6 videos × 3 hooks = 18 videos
- 2 premium creators per set of 6 videos
- Shot on latest iPhone Pro Max
- Script + creative brief
- Full commercial usage rights
- 9:16 vertical format + raw footage access
Scale
Full-service UGC production for brands going all-in.
- 6 videos × 3 hooks = 18 videos
- 2 creators per set of 6 videos
- Shot on DSLR (premium, cinematic, actor-led)
- Full commercial usage rights
- 9:16 vertical format
All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.
Learn what makes
UGC convert
Tips, strategies, and insights for brands leveraging UGC.
Why brands are switching from studio ads to UGC
How authentic UGC videos are outperforming polished studio ads for brands.
How a Bangalore skincare brand 3x'd ROAS with UGC ads
A step-by-step breakdown of the UGC strategy that scaled their Meta campaigns.
Why UGC videos outperform studio ads for growing brands
Data-backed insights on why authentic UGC drives better ROI than traditional ad production.
Frequently Asked Questions
About CPG UGC
Common questions from CPG brands about our UGC video production services.
Calculate Your CPG UGC ROI
See how much revenue UGC can generate for your cpg brand. Input your ad spend and current ROAS to get projected results.
Your FMCG brand's next viral campaign is just one brief away.
Ready to scale with authentic Indian UGC? Let's produce videos that make people stop scrolling and start buying.