UGC video pricing
built for growth
UGC video production in India starts at ₹72,000 a month for 6 master videos with 3 hooks each (Starter), with Growth at ₹1.2L and Scale at ₹2.4L. Each plan has a fixed monthly price, plus GST; custom scopes such as extra volume, several creators in parallel or multi-brand terms are quoted on a call.
Choose the plan that fits your goals. Scale up anytime as your audience grows.
Starter
For brands starting a steady monthly UGC testing pipeline.
- 6 master videos, 3 hook variations each
- 2 creators per set of 6 videos
- Shot on iPhone (authentic, native UGC)
- Audience & brand research
- Script included
- 9:16 vertical format
- Full commercial usage rights
- Raw masters of every video
Growth
For brands scaling UGC production across multiple campaigns.
- 6 master videos, 3 hook variations each
- 2 premium creators per set of 6 videos
- Shot on latest iPhone Pro Max
- Deep audience research & trend analysis
- Competitor analysis (top 3 brands)
- Hook research from top-performing UGC
- Script + creative brief included
- Raw footage access
- 9:16 vertical format
- Full commercial usage rights
Scale
Full-service UGC video production for brands going all-in.
- 6 master videos, 3 hook variations each
- 2 creators per set of 6 videos
- Shot on DSLR (premium, cinematic, actor-led)
- Deep audience research & market intelligence
- Detailed competitor analysis (top 5 brands)
- Trending audio + hook research
- Script + brand voice guide + creative brief
- Raw footage access
- 9:16 vertical format
- Full commercial usage rights
All prices shown are exclusive of GST. GST is added at billing, as per Indian GST law.
Built for brands spending ₹3 lakh+ a month on paid social. Want to test us first? Starter (₹72,000) runs as a 30-day pilot. Need more than 6 masters a month? Extra master videos start at ₹12,000 each, and volume or enterprise terms are scoped on a call →
What's included in
each plan
What the price actually buys
Every plan is priced per master concept, not per finished file. Understanding that distinction is the difference between comparing quotes properly and comparing them badly.
How the price is built
A master is a fully produced concept: scripted, cast, shot and edited. Each master is then cut into three hook variants — same body, three different openings, included at no extra cost.
So on the Starter plan at ₹72,000 you are buying six masters at ₹12,000 each, with the three hook cuts of every master included. When a cheaper quote says ₹3,000 a video, ask whether that is a separately produced concept or one concept delivered three times — the second is far more common and performs far worse, because hook variety is what the auction rewards.
Rates rise with production complexity rather than with volume. A straightforward routine or unboxing sits at the lower end; multi-location shoots, on-camera demonstration of a technical product, or specialist casting sit higher.
Included in every plan
- Concept development and scripting
- Creator sourcing, casting and briefing
- Creator fees and full commercial usage rights, with no time or platform limit
- Shoot direction and full edit
- Three hook variants per master
- Platform-specific exports for Meta, YouTube, Amazon and Flipkart
- Raw masters handed over alongside the cuts
- Revisions per master: 1 round on Starter, 2 on Growth, unlimited on Scale
Quoted separately
- Paid media spend — we produce the creative, you own the ad account
- Product samples and courier to creators
- Studio hire or location fees where a brief needs them
- Paid talent or licensed music beyond standard usage
- Concept changes after casting has been confirmed
- Regional language variants beyond the agreed masters
All figures exclude GST, which is charged at the applicable rate on top. Payment runs across three milestones — 10% on acceptance, 50% before the shoot, 40% on handover — so the full amount is never due up front. See how a project runs.
Real UGC ads we’ve produced for Indian brands
Three samples from our D2C client portfolio. See full portfolio →
A few of our 500+ creators
Vetted Indian creators, matched to your brand and buyer.
Frequently Asked
Questions
Estimate Your UGC ROI
Use our free calculator to see how much revenue UGC can generate for your brand based on your ad spend, current ROAS, and industry.
Not sure which plan is right for you?
Book a free 30-minute strategy call and we'll recommend the plan that fits your ad spend and goals.
